A unique approach to the discretion of Plastic Surgery and Patient Privacy

Plastic surgery is a private company and a very personal decision. At Rodeo Drive Plastic Surgery, the first and only plastic surgery center on the famous Rodeo Drive in Beverly Hills, we have developed a unique patient privacy program to ensure utmost privacy for our customers. If someone came in for a quick Botox touch-up or a more extensive, such as liposuction or our "Rodeo Drive Mommy Makeover," which can have confidence that their privacy will be closely monitored.

Because of our unique location and relationships, our plastic surgery center is aimed at members of the entertainment world. But when it comes to privacy, to meet the same standards for celebrity plastic surgery as for all our patients. privacy of patients, so we have taken concrete steps to ensure it is always maintained.

The program starts with the physical layout of our offices and surgery center on site. We built a hidden back entrance - far from prying eyes of paparazzi celebrity photographers - that leads to a discreet service elevator. This elevator opens deep in the structure of the building and also parking on the alley behind Rodeo Drive. The back entrance is unusual among medical offices and assures discretion. This feature of our new design and layout has been featured in numerous media items.

Our staff of plastic surgery, in our offices and our operating rooms, is thoroughly trained in issues of patient privacy. Our plastic surgeons, nurses, office coordinators and all go through privacy training before starting work. Our organization has designated a privacy officer to oversee the routine work of staff and confirm that our privacy policies are implemented. No member of our staff will discuss any aspect of patient care (or even that someone is receiving care) with anyone at any time, unless the person who gave us permission to do so.

Each employee signs an agreement to maintain patient privacy at all times - again, this applies to celebrity plastic surgery for all patients who come to our center for plastic surgery. Patients also are asked to designate how they would be taken (such as cell phones only), so communication is always done in a way that makes the patient more comfortable and allows for more discretion.

These steps offer reassurance to all our patients that their confidentiality will be maintained. And since we treat every patient like a celebrity, take firm steps to maintain discretion and safeguard confidentiality for all our patients.